Supporting Science-Driven Waste Innovation with Pure Environmental

At John Morris Group, we’re proud to support forward-thinking organisations that are solving complex challenges with science and innovation. One such standout is Pure Environmental, an Australian environmental service provider that is changing the way hazardous waste is managed nationwide.

Featured in Waste Management Review, Pure Environmental’s commitment to technical excellence, regulatory leadership, and scientific problem-solving is transforming hazardous waste from a compliance task into a strategic sustainability opportunity.

And right at the heart of their operations is a Seta analytical unit, supplied and supported by John Morris Group, proudly displaying the JMG insignia.

Solving Complex Waste Challenges with Science and Strategy
Pure Environmental serves clients in mining, manufacturing and chemical processing. These industries generate some of the most complex and hazardous waste streams in Australia. Instead of offering off-the-shelf disposal, they provide tailored solutions backed by:

  • Risk assessments
  • Custom treatment methodologies
  • Scientific analysis
  • Regulatory compliance strategy

Dr Karl Baltpurvins, CEO of Pure Environmental, emphasises the need for deeper thinking in waste management:

“Many waste challenges require more than just a disposal service. They need a strategic, problem-solving approach.”

Technical Leadership Backed by John Morris Group Equipment
A notable element in Pure Environmental’s setup is the use of a Seta instrument. This precision device is used for characterising hazardous materials and ensuring safe handling. Supplied by John Morris Group, this equipment supports:

  • Accurate waste material profiling
  • Safer treatment processes
  • Regulatory compliance and reporting
  • On-site analysis and decision-making

National Impact, Sustainable Focus
Pure Environmental’s national network of facilities is designed to minimise environmental impact through:

  • Energy-efficient operations
  • Waste-to-resource innovation
  • Strict emissions control
  • Centralised ICT and quality systems

These initiatives align with John Morris Group’s values of scientific excellence and sustainable progress, particularly within Australia’s highly regulated hazardous waste sector.

Investing in the Future of Waste Management
Through a structured graduate program and a team of leading chemists and engineers, Pure Environmental is building Australia’s next generation of waste professionals. Their approach blends:

  • Technical training
  • Leadership development
  • Interdisciplinary collaboration
  • Commercial viability

A Shared Commitment to Innovation
At John Morris Group, we’re more than equipment suppliers. We are partners in innovation. Our collaboration with Pure Environmental demonstrates how science-led thinking and the right tools can reshape entire industries.

From analytical instruments like the Seta unit to ongoing support and training, we are proud to help organisations like Pure Environmental deliver safer, smarter and more sustainable outcomes for Australia.

Learn more about Pure Environmental at http://www.purenv.com.au/
Explore our analytical solutions at johnmorrisgroup.com

July 9, 2025

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